Please mark your calendar for Tuesday, October 13 for the next Communications & Marketing brown bag. We will move the topic scheduled for October to November 4th (Georgia Tech Content Management System).
Tuesday, October 13, 2009 @ 11:30 a.m. – 1:00 p.m.
Brown Bag: Developing and Using Creative Briefs
Presenters: Katie Bows & Steve Bollinger (Georgia Tech Communications & Marketing), and Steve Haviland (A freelance creative director and copywriter with many years of experience at leading advertising agencies)
Description: During this brown bag, we will:
- Discuss how creative briefs are a tool to help guide the creative development process
- Review the components of a creative brief
- Discuss how to develop a creative brief and who should participate in the process
- Discuss the types of projects where creative briefs are most helpful
- Provide examples of various creative brief templates
- See examples of actual creative briefs and end results (i.e., ads, brochures, etc.)
Date: Tuesday, October 13
Time: 11:30 a.m. - 1:00 p.m.
Place: Wardlaw - Poole Room - 1st Floor
To Register: Please send an e-mail by Friday, October 9 to Alison Ryan at alison.ryan@comm.gatech.edu
Bring your lunch – drinks and dessert will be provided!
Upcoming Sessions
Wednesday, November 4 — Georgia Tech Web Content Management System.
Thursday, November 12 at 3:00 p.m. — Mark your calendar for the Gold Tower Awards Reception
Important Contacts
-
Katherine Bows
Director, Marketing Communications
phone: 404.385.0003
Contact Katherine Bows -
Brooke Novak
Marketing Communications Manager
phone: 404.385.3428
Contact Brooke Novak
If you would like additional information about these events, or would like to suggest a topic for future Brown Bag discussion, please contact Communications & Marketing.