Media & Public Relations

The Georgia Tech public relations team defines, coordinates, and delivers key messages that strengthen the Institute’s mission using a variety of tools, ranging from media relations to the development and promotion of signature programs. We are here to assist with Institute-level public relations opportunities that support brand initiatives and target audiences strategic to Georgia Tech through activities including but not limited to:

Message Development

Assist in creating strategic and consistent messages promoting and supporting the Georgia Tech brand.

Plan Development

Help develop public relations strategy.

Media Relations

Respond to incoming media inquiries and strategically pitch Georgia Tech stories and experts to targeted trade and national publications.

Media Training

Direct Institute media training focusing on four levels:

• Basic: General guidelines for print interviews and how to work with the media
• Broadcast: In-studio, on-camera training that is taped and reviewed
• Crisis/Controversial: Exercises to prepare for hard-hitting questions and challenging situations
• Customized: Preparation for editorial board visits, panel discussions, press conferences, etc.

Multimedia

Identify appropriate multimedia components to support articles, events, etc.

Daily News Buzz

Compile daily news coverage for Georgia Tech, our peer institutions, as well as strategic issues. Distributed daily to all Georgia Tech faculty and staff.

News Releases/Advisories

Write and distribute Institute-level information regarding research, events, and other important news about Georgia Tech. News releases and advisories are distributed electronically and posted on the Georgia Tech Web site.

Georgia Tech Web site

Showcase strategic Georgia Tech initiatives on the homepage and through posts of podcasts, blogs, op-eds, and other appropriate sections.

Crisis Communications

Direct and coordinate Institute crisis communications planning and response.

Signature Programs

Work to identify, develop, and showcase signature programs.

Op-eds, Letters, and By-liners

Provide editing and placement assistance for leadership and faculty.

Ideas/Programs

Identify initiatives to showcase as part of Institute PR efforts such as leadership speeches, columns, collateral, etc.

Special Events/Seminars

Assist in the promotion of Institute-level events.

Media Log

Facilitate coordination with the media by providing a media log for use by all campus communicators.

Metrics

Assess impact of the Institute’s local and national news coverage in relationship to our peer institutions and in terms of positioning, tonality, share of coverage, and visibility.