Why Us?

Each year, Communications & Marketing enters regional and national awards competitions to test our marketing communications materials and programs against some of the best university marketing departments and marketing and public relations agencies in the country. Our entries are judged on strategy, creativity and communication impact. We are proud of our winning entries, which are testament to our integrated marketing approach and our commitment to achieving results for Georgia Tech.

Investing in Communications Yields Returns

Your investment in an integrated communications program can yield a significant return when you partner with Georgia Tech Communications & Marketing. Outsourcing communications and marketing services in a market such as Atlanta can be expensive and time consuming. Most of our highly talented team of professional graphic and Web designers, writers, photographers, and videographers have corporate and agency experience, as well as experience in higher education communications.

Cost Effective

While a number of our capabilities are provided free of charge, it is necessary for us to bill for some of our services in order to cover our operating costs. However, we are diligent at producing outstanding work at the best value. For example, we obtain bids for each print project from several of our print vendors to ensure that you receive the best price possible. And, since we believe in no surprises, we always develop an estimate and production schedule for your job prior to getting started.

The services and expertise for which we do charge are available to the campus for less than half of the average hourly market rate.

Intimate Knowledge of the Institute

Producing top-rate marketing collateral, advertising, and online communications requires an in-depth understanding of Georgia Tech. We have found that a combined effort produces the best results. You have detailed knowledge about your campus unit, target audiences, and strategic goals. We have detailed knowledge about the Institute and its strategic goals. Your expertise, combined with our understanding of Georgia Tech’s overall positioning, ensures your messages align with those of the Institute and produce the best results possible for both your unit and the Institute.

In addition, if you need assistance finding specific information about Georgia Tech to include in your communications, we can help point you in the right direction.

Ease of Access

Working with Communications & Marketing is easy. Our organizational structure ensures complete client satisfaction — whether working on a simple request such as a postcard, to a longer more strategic project that requires assistance from various areas within our unit.

Our team of client managers assists units from throughout Georgia Tech with their communications and marketing needs. Your assigned client manager is your primary point of contact within Communications & Marketing and will work to build a relationship with you and gain an understanding of your unit’s goals. If your project requires market research, branding strategy, Web development or public relations, your client manager will facilitate the process and connect you to the right resources within Communications & Marketing.

Quality of Communications

• 2009 24th Annual Admissions Advertising Awards
  BEST IN SHOW + GOLD AWARD for the Georgia Tech Admissions Road Piece
• 2008 CASE Circle of Excellence Awards Program
  GOLD MEDAL for Electronic Media: Georgia Tech Public Service Announcement
• 2008 SABRE (Superior Achievement in Branding and Reputation) Award
  BRONZE AWARD for Total Recruitment Package: “Knowing Changes Everything”
• 2008 Case Circle of Excellence Awards Program
  BRONZE MEDAL for Specific Media Relations Program: Georgia Tech RoboCup™ Event
• 2007 SABRE (Superior Achievement in Branding and Reputation) Award
  SILVER AWARD for a special Event: Georgia Tech RoboCup™ Event