Georgia Institute of Technology

Effective event promotion is essential in ensuring your attendees are informed of all the significant details of your event. After determining your purpose, target audience, and budget, you can more accurately tailor your promotion to the needs of your event.

Tips for Successful Promotion

• Define your target audience and determine the best methods for reaching them.
• Contact the Institute Communications Media and Public Relations team for assistance with events that have a potential external interest.
• Before disseminating promotional materials, update your website with correct event details and assure all key details (speakers’ availability, venue, date, time, etc.) are confirmed.
• Incorporate multiple mediums (i.e., emails, phone calls, printed pieces, etc.) into your promotions scheme.
• Double check all promotional materials to ensure you haven't made any typographical, grammatical, or logistical mistakes.
• After distributing your promotional materials, follow up to ensure key dignitaries/contacts are aware of the event.
• Utilize all areas of social media networks applicable to your event (Facebook, Twitter, LinkedIn, Flickr, etc.). You may also consider creating a blog for the event, email campaigns, or text messaging attendees up-to-date information.
• Remember, the easiest and least expensive promotion can still be word-of-mouth advertising.

Developing Your Collateral

Promotional material sets the tone for the theme of your event and supplies pertinent details for guests. Before you complete your web or print pieces, please visit Standards and Protocol to consult our style guidelines and ensure proper elements are used.

Institute Communications can also work with you to develop customized, targeted promotional material. Contact your client manager to get started.

Promoting Your Georgia Tech Event

Georgia Tech has many methods by which you can advertise your event:

• Banner Space on the Student Center Balcony
• Chalking
• CRC Flyer Rack
  If space allows, 10-15 flyers can be dropped off at the CRC Member Services desk to be placed in the Flyer Rack. Please include name of the event, organization, and contact person on the back of each flyer.
• Daily Digest
  To post faculty- and staff-related information, please contact Amelia Pavlik. For student-related posts, please contact Kristen Shaw.
• Georgia Tech Cable Network (GTCN)
• Georgia Tech Campus Calendar
  To post information, please contact Michael Hagearty.
• Go T.E.C.H. website
• InTECHnational News
  For more information about InTECHnational News, send an email to gfernandes3@mail.gatech.edu, or contact the Office of International Education.
• Napkin Dispenser Advertising (Student Center Food Court)
• Outdoor Flyers and Banners
• ParentNews
  To post information, please contact the Parents Program.
• Plasma Screens – Academic Buildings
  Contact us for contacts and dimensions.
• Residence Hall Buzz Bags
• Student Center Display/Banner Space
• Student Center Plasma Screens
• Student Center Print Banners and Posters
• Student Center Table Space
• The Technique
  Contact them to pitch your event for editorial coverage.
• Technique Ad
• Transit Advertising
• The Whistle

Student Listservs

• JacketPages
  A student portal sponsored by the Georgia Tech Student Government Association. For more information, contact Cara Appel-Silbaugh.
• Student Communications
  For more information about campus-wide student communication opportunities, contact Kristen Bailey.
• Women's Resource Center (WRC) Listserv
  For more information, contact Colleen Riggle.